B THE HOOD's story spans two planets. The members once lived on distant NOVUS, a world that excludes emotion and values only efficiency. One day Jace detects a signal from Earth: the Golden Record carried aboard the Voyager probes. Chasing that signal, the five set out for Earth.
Media coverage lays out B THE HOOD's sprawling sci-fi universe: they come from NOVUS, a planet that excludes emotion and values only efficiency, and set out for Earth after Jace detects a signal from the Voyager Golden Record.
Source: Sports Kyunghyang ↗LEVVELS announces that B THE HOOD will enter the K-pop market with 'Lowkey'.
Source: Sports Kyunghyang ↗The first pre-release digital single goes live. Easy-listening R&B about the flutter of first arriving on Earth.
Source: Sports Kyunghyang ↗Still pre-debut, the group reaches No. 14 daily and No. 22 weekly on the YouTube Music Shorts chart on the strength of the track and short-form content alone.
Source: Sports Kyunghyang ↗LEVVELS announces that 'The Baddest' will be released worldwide on 31 July, aiming at global fans.
Source: Sports Kyunghyang ↗A lyric video preview in Set Log format shows all five members in their daily routines on one screen and reveals part of the new track.
Source: TenAsia ↗Second pre-release single. A mid-tempo pop track with a retro beat, a heavy bass line and R&B elements.
Source: TenAsia ↗The label announces that 'JADED' will be the last pre-release before the official debut.
Source: Sports Kyunghyang ↗Third pre-release single, described by the label as a bold transformation.
Source: Sports Kyunghyang ↗From 23 to 27 August, Jace, Luan, Kyryu, PER B and Eon each upload a greeting short to YouTube Shorts. The label positions these five looks as the official activity characters for future livestreams and community interaction.
Source: Sports Kyunghyang ↗After release, 'JADED' takes No. 1 daily and No. 3 weekly on the YouTube Shorts chart. LEVVELS says it will keep up full-scale debut promotion through its official YouTube channel and social media.
Source: Sports Kyunghyang ↗